Tom and Jerry action-adventure Xperience for a new generation of spies

PRESS RELEASE
In the year that celebrates the 75th anniversary of Tom and Jerry, recently merged Sports Xtra and A-Star Sports have partnered with the new release: Tom and Jerry Spy Quest, out on DVD August 31.

Featuring the voices of Tia Carrere and Tim Matheson, the new release brings two groups of classic cartoon characters together in a fun-filled crossover with the popular action-adventure animated series Jonny Quest. It’s a heart-stopping adventure as the tussling twosome Tom and Jerry join Jonny Quest and his pal Hadji and embark on a dangerous spy mission in order to save the world!

Launch events for the new release will be held in Chester and Cardiff at the end of August and, in line with the company’s vision to increase children’s participation in physical activity and sport by making it as fun and enjoyable as possible, a new Spy Quest Xperience will be available for children aged 5-12 years in franchise territories across the UK.

Xperience courses focus on exciting, imaginative themes that encourage participation and engagement. Gary Bassett, product and quality director, explains: “Tom and Jerry are two of the most physically active animated characters we know! Partnering with Warner Bros.’ Tom and Jerry Spy Quest provides the unique opportunity to creatively combine what we do best with a film that children can really enjoy. The kids absolutely adore the characters and will be very excited to put their skills and energy to the test alongside world-class junior spies Jonny Quest and Hadji – to save the world, no less!”

The Spy Quest Xperience will complement the intrigue and suspense of the film with games and activities involving longtime Quest family nemesis Dr. Zin and his attempts to steal a device that could solve the world’s energy problems from Jonny’s father, Dr. Benton Quest. With plenty of animal capers along the way, including Dr Zin’s evil cat army, children will build their own team of spies to foil his plans and win the day.

Families are also invited to enter the Tom and Jerry Spy Quest competition via Facebook to win a family ticket to London Zoo – including £150 towards food, drinks, travel and spending money, adoption of a chosen animal and accompanying goodies – as well as copies of the Tom and Jerry Spy Quest DVD.

Neil Rodwell of Warner Bros. said: “We are incredibly excited to be bringing this brilliantly entertaining film to a UK family audience and involving children in creative opportunities and physical activity through its engaging themes.”

The merged Sports Xtra and A-Star Sports network now has 40+ operational territories throughout the UK and delivers a variety of Xperience courses and wider programmes to children aged 2-12 years through weekly classes, extra-curricular activities, holiday clubs and parties.

ENDS

For further information, contact Sharon Bassett. T: 07932 182148
E: sharon.bassett@sports-xtra.com W: www.a-starsports.co.uk / www.sports-xtra.com