Accountant Adrian is counting on a rewarding future with his new A-Star Sports franchise


Accountant Adrian Herring has added up the pros and cons and arrived at the inescapable calculation that his future lies not with balance sheets but with a brand new, high potential franchise of award-winning company A-Star Sports.

The experienced professional and qualified chartered accountant from Chorley in Lancashire has decided that his days with profit and loss accounts are over as he takes up the baton to bring top quality, multi-sports coaching for children as young as two and up to 10 years old in the newly established Central Lancashire/Chorley and South Ribble territory.

Adrian, 48, is in training for his radical career change at the moment and will start running A-Star Sports’ popular classes on both sides of the M6 as soon as the schools go back at the start of September.

The former boys’ football team coach said: “I have had a long-held ambition to teach children about the life-changing benefits of sport and there will be no better opportunity than with an ambitious and dedicated company such as A-Star Sports.”

Adrian is originally from Lincolnshire and lived in Manchester for 10 years before moving to Chorley, the market town and former cotton mill centre south of Preston. He had enjoyed a successful career as a practising accountant until he was faced with redundancy in November last year.

He said: “I have always had a major passion for sports coaching – as well as teaching my own two children, I coached a successful boys’ football team for many years – and I decided that it was the right time in my life for a complete career change.

“Although football has always been my primary interest, I am looking forward enormously to implementing the A-Star Sports multi-sports coaching programme, which includes activities such as cricket, basketball, dodgeball and many, many others.”

Coaching has already taken Adrian, who holds a Football Association coaching badge, to some far-flung places in the world. Last year, he spent six weeks coaching young children in Cape Town in South Africa with an international volunteering organisation and, earlier this year, he carried out similar duties with children in Ghana.

He said: “These were extremely challenging assignments, but incredibly rewarding. As well as sports coaching I was teaching the children English and maths and they responded with a genuine positivity to the opportunity to learn.”

Adrian’s classes will be held in Chorley, Leyland and other towns and villages within Central Lancashire.

The A-Star Sports programme offers children 10 different core sports – basketball, cricket, dodgeball, football, handball, hockey, rounders, rugby, tennis and volleyball. It is designed to make sport fun and accessible for children, and its peer-reviewed programme includes weekly classes, parties and holiday club places, as well as regular sessions in nurseries, playgroups and schools, which are attracting thousands of attendees per week.

A-Star Sports franchisees are offered a full training package to get them started and ongoing coaching- and business-orientated support, including help with finance, marketing, general management, health and safety, HR and the benefit of a regularly reviewed coaching programme.

The company recently signed up GB hockey star and Olympic bronze medallist Helen Richardson and UK dodgeball’s Alex Harrison as ambassadors who are positive role models to inspire the children who come to the firm’s classes and holiday clubs.

Visit the local Central Lancashire – Chorley & South Ribble page.

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